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Diriyah and Dolce&Gabbana: shaping the future of luxury

Diriyah and Dolce&Gabbana: shaping the future of luxury

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The Diriyah Company is forging a strategic partnership with the legendary Italian fashion house Dolce&Gabbana and the renowned Saudi Almalki Group. Together they herald the imminent opening of an opulent luxury shop in Bujairi Terrace, which will be the largest of its kind in Saudi Arabia.

A kaleidoscope of exclusivity

The inauguration of the Dolce&Gabbana shop in Diriyah promises to leave the boundaries of traditional retail far behind. This place is expected to become a haven, a bastion of good taste for aficionados of exquisite fashion and gourmets. A place that welcomes guests from the most diverse corners of the globe to give them an experience of unrivalled elegance and sophisticated refinement. Since it was founded in the 1980s, Dolce&Gabbana has made an incessant mark on the fashion Olympus with its splendid aesthetics and fine craftsmanship.

A duet of fashion and culinary delights

In addition to a tempting range of jewellery, home accessories and cosmetic refinements, the shop is crowned by an exclusive café, the first of its kind in the GCC region. Inspired by the triumphant Dolce&Gabbana café in Portofino, this gastronomic component will offer guests an exquisite place where elegant style and culinary delicacies come together in harmony. Surrounded by a spectrum of global culinary traditions, it forms the centrepiece of an experience that combines a sense of style and indulgence.

Dolce&Gabbana is demonstrating its commitment to cultural diversity and inclusion with the launch of an exclusive Abaya department, which will be located exclusively in Bujairi Terrace.

Visionary words that point to the future

Jerry Inzerillo, Group Chief Executive Officer of Diriyah Company, reflects on this historic moment as a monumental milestone for Diriyah and Dolce&Gabbana.

“The inauguration of this deal symbolises the beginning of a sublime partnership and testifies to our relentless efforts to establish Diriyah as a global meeting centre,” said Inzerillo.

It emphasises Saudi Arabia’s role as a central force in global retail, a role that is further cemented by this announcement.

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An intersection of past and future

The new shop symbolises the fusion of Western fashion tradition with the heritage of the Middle East. Located in the cradle of the Saudi kingdom, it opens up views of the UNESCO World Heritage Site At-Turaif and enriches the diverse range of retail outlets, particularly in the luxury segment.

The Diriyah Company, a pioneer in the development of mixed-use projects, is making a visionary contribution to transforming Diriyah – the “City of Earth” – into a vibrant metropolis for culture, entertainment, education and the arts. Diriyah weaves together the threads of the kingdom’s past, present and future and unfolds the magic and generosity of Najd culture before its visitors. A source of inspiration for generations of creatives, innovators, entrepreneurs and educational institutions.

In this interplay of visionary partnership and cultural heritage, Diriyah marks its claim as an epicentre of luxury and sophistication. The alliance between the Diriyah Company, Dolce&Gabbana and the Almalki Group opens a new era of luxury and exclusivity in Saudi Arabia, a beacon of innovation and style in the vast desert landscape.

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